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Website Analytics

Know what's working — and what to do next.

We set up analytics and run regular SEO site audits so you can see where customers come from, what they do, and which technical issues are holding your site back in search. No vanity metrics, no fluff.

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Laptop showing an elegant analytics dashboard with line and bar charts
  • GA4 setup & migration
  • Privacy-friendly options
  • SEO site audits
  • Backlink monitoring
  • Custom dashboards
  • Monthly insight reports

What you get

The full picture, no nasty surprises.

Proper measurement plan

We start with your business questions and work backwards to define what to track and why.

GA4 or Plausible

Either Google Analytics 4 (free, powerful) or a privacy-friendly tool like Plausible / Fathom — your call.

Technical SEO audits

Regular crawls of your site to find broken links, redirect chains, slow pages, missing meta data, duplicate content and Core Web Vitals issues — with a prioritised fix list.

Backlink & keyword monitoring

Track which sites link to you, watch your keyword rankings over time, and spot what your competitors are ranking for.

Custom dashboards

Looker Studio dashboards built around your KPIs — checked at a glance, no scrolling through reports.

Conversion tracking

Form submits, calls, purchases and ad attribution wired up correctly — including server-side where it matters.

How it works

A simple, transparent process.

  1. Step 1

    Audit

    We review your current tracking and run a full technical SEO crawl to surface gaps, errors and quick wins.

  2. Step 2

    Plan

    A simple measurement and SEO plan tied to your business goals.

  3. Step 3

    Implement

    Tag setup via GTM, consent management, conversion tracking and on-page SEO fixes.

  4. Step 4

    Report

    Monthly dashboards and site-health reports with plain-English insight — not just numbers.

Tools we use

The right tools for the job.

Google Analytics 4Google Tag ManagerGoogle Search ConsoleAhrefs Site AuditPlausibleFathomLooker StudioHotjar

FAQ

Common questions.

Do I need GA4 or something simpler?

If you run ads, GA4 is hard to avoid. If you mostly want page and source data without cookies and GDPR headaches, Plausible or Fathom are excellent.

What does an SEO site audit actually check?

We crawl your whole site to flag broken links, redirect chains, slow pages, missing or duplicate titles and descriptions, thin content, indexation issues, mobile usability and Core Web Vitals — then prioritise the fixes that will move the needle.

Will this be GDPR compliant?

Yes. We set up consent management correctly and can configure cookieless / server-side tracking where appropriate.

Can you fix analytics or SEO from another agency?

Often, yes. Most setups we inherit have double-counted events, missing conversions or unresolved technical SEO issues — we audit, fix and document everything.

Let's talk about know what's working — and what to do next..

Tell us where you're at — we'll come back with a clear plan and a fair quote within two working days.

Get in touch